Mattel Japan
Client
Mattel Japan
Service
Web Design
Mattel Japan, officially known as マテル・インターナショナル株式会社 (Mattel International Inc.), is the Japanese subsidiary of Mattel Inc., a leading global toy company headquartered in El Segundo, California. Established to manage Mattel's operations in Japan, this subsidiary oversees the importation, sales, trademark management, and licensing of Mattel's products within the country. Their product lineup includes globally recognized brands such as Barbie®, Hot Wheels®, Fisher-Price®, UNO®, Thomas & Friends®, and MEGA®.
Project Overview
Mattel Japan aims to redesign and manage its official website to deliver a more unified and engaging digital experience. The project covers the development of a new top page featuring brand updates, product highlights, press releases, and links to brand pages, social channels, and retail partners. The site will reflect Mattel’s global standards while being tailored to the Japanese market. Key features include regular content updates, campaign integration, improved navigation, SEO support, and mobile responsiveness. The website will serve as the central hub for all Mattel Japan brand content.
Challenge
Mattel Japan’s previous website lacked a cohesive structure and did not reflect the vibrancy of its global brand. The site had inconsistent brand pages, scattered campaign content, and outdated visuals that did not resonate with modern consumers. Navigation was not intuitive, and essential product information was hard to access across devices.
Solution
The redesigned website delivers a unified and engaging platform that highlights Mattel’s key brands and campaigns. It features a bold visual layout, clear navigation, mobile-friendly design, and dynamic content areas for product highlights, news updates, and brand storytelling. The new structure enhances user experience while aligning with Mattel’s global standards and local market needs.
