Cafe Nam-ay
Client
Tagudin Municipal Employees Association
Service
Basic Brand Kit
Cafe Nam-ay, operated by the Tagudin Municipal Employees Association, embodies the essence of comfort, inspired by its Ilokano name "Nam-ay." Designed to provide a welcoming and serene atmosphere, the cafe serves as a hub for both employees and the local community. Tasked with creating a logo, I aimed to encapsulate the warmth and inviting spirit of the cafe while aligning with its mission to foster connection and relaxation. The resulting design reflects the cultural roots and modern vision of this community-driven establishment.
Challenge
Designing a logo for Cafe Nam-ay presented a unique challenge: capturing the Ilokano essence of "comfort" while ensuring the design resonated with both the local community and the broader audience. The logo needed to reflect the cultural heritage of Tagudin, complement the welcoming nature of the cafe, and represent the Tagudin Municipal Employees Association’s commitment to quality and hospitality. Balancing tradition with modern appeal was key to creating a meaningful and versatile logo.
Approach & Concept
Cafe Nam-ay’s branding was designed to reflect the meaning of "Nam-ay," a word from Ilokano, a Philippine dialect, which translates to comfort. The concept focuses on comfort, growth, and connection, aligning with the cafe’s mission to create a warm and inviting experience. The logo merges the letters "N" and "A" into a coffee bean shape, symbolizing warmth and new beginnings with a sunrise and growth through leaves. The earthy color palette and bold typeface add a timeless yet approachable feel, creating a brand identity that celebrates cultural pride while offering comfort in every detail.
Brand Palette
The Cafe Nam-ay brand palette is a warm and inviting blend of earthy and neutral tones, carefully chosen to create a sense of comfort and connection. The deep green brings a feeling of growth and nature, setting a welcoming tone. Soft beige and rich brown add warmth, evoking the cozy atmosphere of the café and the richness of fresh coffee. A darker shade adds depth and a touch of sophistication, while light, clean neutrals provide a fresh, modern balance. Together, these colors work in harmony to reflect the timeless and comforting spirit of Cafe Nam-ay.
